Pet Industry Trends To Know About

15 Pet Industry Trends To Know About (2024)

In recent years, the pet treat industry has experienced a remarkable evolution, propelled by shifts in consumer preferences, advancements in pet nutrition research, and a growing awareness of the importance of pet health and wellness. As more pet owners seek to provide their furry companions with treats that not only satisfy their cravings but also contribute to their overall well-being, the landscape of the pet treat market has become increasingly dynamic and diverse.

From the rise of natural and organic ingredients to the demand for functional treats with specific health benefits, pet owners are seeking products that reflect their values and cater to the unique needs of their beloved pets. Additionally, the influence of technology and sustainability initiatives is driving innovation and reshaping traditional approaches to pet treat manufacturing and distribution.

Brands like Farmer Pete’s Pet Treats is one of those dynamic business’ keeping up to date with current trends of what the Paw parent is looking for. We offer customised treats based on a pet's specific needs, breeds, and dietary restrictions.

Top Current Trends in the Pet Treat Industry

So, in 2024 what are the current trends in the Pet Treat industry:

Top Current Trends in the Pet Treat Industry

1.Natural and Organic Ingredients 

Pet owners are increasingly looking for treats made with natural and organic ingredients. Treats free from artificial colours, flavours, and preservatives are becoming more popular as consumers prioritise their pets' health and wellness.

Pet owners are increasingly scrutinising the ingredients in their pets' treats, seeking options that resemble human-grade quality. Treats made with recognisable, whole-food ingredients, such as real meats, fruits, and vegetables, are gaining popularity. Farmer Pete’s has responded by formulating treats free from artificial additives, fillers, and by-products.

2. Grain-Free and Limited Ingredient Treats 

With the rise in pet food sensitivities and allergies, grain-free and limited ingredient treats are gaining popularity. Treats made with alternative grains such as quinoa, oats, and barley, or single-source proteins like chicken, Beef, Pork, Lamb, Crocodile, or fish, are becoming more prevalent.

The demand for grain-free treats stems from concerns about potential allergies and sensitivities in pets. Limited ingredient treats or single protein treats offer simplicity and transparency, making it easier for pet owners to identify potential allergens or intolerances. Treats made with alternative grains like quinoa and oats cater to pet owners looking for diverse yet wholesome options.

3. Functional Treats 

Pet owners are seeking treats with functional benefits, such as dental health, joint support, gut health, skin, and coat health, or calming properties. Pet treats are evolving beyond simple indulgences to serve specific health and wellness purposes. Functional treats address various needs such as dental hygiene, joint health, digestion, and stress relief. Treats containing ingredients like glucosamine, omega-3 fatty acids, chondroitin, prebiotics and probiotics are commonly incorporated into treats to support specific aspects of pet health.

4. Sustainable and Eco-Friendly Treats 

As environmental consciousness grows; pet owners are seeking treats made from sustainable and ethically sourced ingredients. Treats packaged in eco-friendly materials or produced using environmentally friendly practices are also gaining traction. Companies are exploring renewable packaging materials, reducing carbon footprints, and supporting ethical sourcing of ingredients. Treats made from ethically harvested proteins such as Farmer Pete’s and plant-based ingredients contribute to eco-conscious consumer choices.

5. Novel Protein Sources 

Treats made from novel protein sources such as kangaroo, Crocodile, or Shark are becoming more common as pet owners seek variety and alternatives to traditional proteins like chicken or beef. Novel protein treats offer diversity in taste and nutrition while catering to pets with sensitivities or allergies to common proteins. Ingredients like Kangaroo, Crocodile and Shark provide alternative options to traditional meats. Pet owners appreciate the variety and potential health benefits associated with novel protein sources.

6. CBD Treats

CBD-infused treats for pets are a growing trend, particularly for their potential benefits in managing pain, anxiety, anti-inflammatory properties and other health issues in pets. Pet owners are turning to CBD treats as complementary solutions for various health conditions in pets, including arthritis, seizures, and separation anxiety. However, regulations surrounding CBD products for pets vary by region, so it's essential for pet owners to do their research and consult with veterinarians before incorporating CBD treats into their pets' diets.

7. Customisable Treats 

Some companies are offering customisable treat options, allowing pet owners to select specific ingredients or tailor treats to their pets' dietary needs, preferences, and health concerns. Companies offering customisable treats often provide online platforms or consultation services to guide pet owners in selecting ingredients and formulations. Customisation fosters a sense of personalisation and care, strengthening the bond between pet owners and their furry companions.

8. Freeze-Dried and Dehydrated Treats 

Freeze-dried and dehydrated treats are gaining popularity due to their minimal processing and retention of nutrients and flavours. These treats often have a longer shelf life making them attractive options for health-conscious pet owners compared to traditional treats and can be convenient for pet owners on the go.


9. Humanisation of Pet Treats

As pets increasingly become part of the family, pet owners are seeking treats that mirror human food trends. Treats resembling popular human snacks, such as jerky, cookies, and energy bars, are gaining popularity. Companies are innovating with flavours, textures, and presentation to appeal to both pets and their owners.

10. Transparency and Traceability 

Pet owners are demanding greater transparency regarding the sourcing and production processes behind pet treats. Brands that prioritise traceability, ethical sourcing, and quality control are gaining trust and loyalty among pet owners.

11. DIY and Homemade Treats 

The rise of DIY and homemade pet treats reflects pet owners' desire for control over their pets' diets and ingredients. Online recipes, blogs, and social media platforms provide pet owners with inspiration and guidance for creating homemade treats. DIY treats allow pet owners to customise flavours, portion sizes, and nutritional content to suit their pets' preferences and dietary requirements. Farmer Pete’s has some great DIY dog treat recipes.

12. Interactive and Enrichment Treats 

Treats designed for interactive play and mental stimulation are gaining popularity as pet owners prioritise enrichment activities. Puzzle toys, treat dispensers, and slow feeders encourage pets to engage in natural behaviours while rewarding them with treats. Interactive treats promote physical activity, cognitive development, and emotional well-being in pets, contributing to a balanced lifestyle.

13. Subscription Services and Treat Boxes 

Subscription-based models and treat boxes offer convenience, variety, and surprise for pet owners seeking hassle-free treat shopping. Pet owners can subscribe to monthly or quarterly boxes containing curated selections of treats, toys, and accessories. Subscription services often personalise boxes based on pets' size, preferences, and dietary restrictions, enhancing the overall customer experience.

14. Novel Formats and Textures 

Treats are evolving beyond traditional shapes and textures to offer novel sensory experiences for pets. Crunchy, chewy, dehydrated, and soft-baked treats cater to pets with different preferences and dental health needs. Innovative formats such as bars, sticks, and bites provide convenient options for training, snacking, and on-the-go rewards.

15. Cultural and Global Influences 

Pet treat trends are increasingly influenced by global cuisines, cultural traditions, and dietary practices. Treats featuring exotic flavours, spices, and ingredients from around the world reflect consumers' adventurous palates and multicultural lifestyles. Ethnic-inspired treats offer pets a taste of diverse culinary experiences while celebrating cultural diversity and inclusivity.


The pet treats industry is undergoing a dynamic transformation characterised by innovation, customisation, and consumer empowerment. As pet owners prioritise their pets' health, happiness, and individuality, the demand for diverse, high-quality treats tailored to pets' specific needs and preferences continues to drive market trends and industry evolution.

The pet treats industry is experiencing a transformation driven by consumer demand for transparency, quality, and innovation. Treats are no longer just occasional indulgences but integral components of pets' overall health and well-being. As the industry continues to evolve, pet owners can expect a broader array of treats tailored to meet their pets' unique preferences and nutritional requirements.

The pet treats industry continues to evolve to meet the diverse needs and preferences of pet owners, with a growing emphasis on natural ingredients, health benefits, and sustainability. Farmer Pete’s is one of these dynamic company that continues to transform with the consumer and pets the driving force.

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